Comments on: Empowering Girls: Campaign for a Commercial Free Childhood Summit http://thegirlrevolution.com/empowering-girls-campaign-for-a-commercial-free-childhood-summit/ Growing Girls With Purpose Fri, 10 Sep 2010 04:23:51 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: Lisa @ Corporate Babysitter http://thegirlrevolution.com/empowering-girls-campaign-for-a-commercial-free-childhood-summit/comment-page-1/#comment-1367 Lisa @ Corporate Babysitter Fri, 18 Apr 2008 18:40:00 +0000 http://thegirlrevolution.com/empowering-girls-campaign-for-a-commercial-free-childhood-summit/#comment-1367 Tracee, if you don't mind I'd like to put a plug in and ask all those conerned to sign up for the mailing list at Parents for Ethical Marketing ("Join Us" in the left-hand column, at the bottom). The more parents we can rally together when issues come up, the more we will be heard. Thanks. Tracee, if you don’t mind I’d like to put a plug in and ask all those conerned to sign up for the mailing list at Parents for Ethical Marketing (“Join Us” in the left-hand column, at the bottom). The more parents we can rally together when issues come up, the more we will be heard. Thanks.

]]> By: Anonymous http://thegirlrevolution.com/empowering-girls-campaign-for-a-commercial-free-childhood-summit/comment-page-1/#comment-1366 Anonymous Fri, 18 Apr 2008 18:30:00 +0000 http://thegirlrevolution.com/empowering-girls-campaign-for-a-commercial-free-childhood-summit/#comment-1366 I think a lot of parents worry about their child fitting in - having the cool game/doll/etc. I know sometimes I do. <br/><br/>We sent my step son a Wi game for Christmas and his mom wrote back and said he had finally made friend in their new town (who apparently loved that game too - it was what they had in common) and it made us feel pretty good about the gift. Even though I don't feel like material things should be the basis of our children's connections - they sometimes are. I can certainly remember wanting to go over to so and so's house who had the trampoline.. so it's hard.<br/><br/>I also agree with the comment about it being pervasive. Maybe some parents are intimidated by explaining to a 4 yr old why they disapprove of a provacative doll - maybe they don't want it to turn into an awkward conversation.<br/><br/>There really NEEDS to be regulation. If they aren't allowed to go after kids for things like cigarettes on tv why are they allowed target them with other inappropriate messages?<br/><br/>Ashley I think a lot of parents worry about their child fitting in – having the cool game/doll/etc. I know sometimes I do.

We sent my step son a Wi game for Christmas and his mom wrote back and said he had finally made friend in their new town (who apparently loved that game too – it was what they had in common) and it made us feel pretty good about the gift. Even though I don’t feel like material things should be the basis of our children’s connections – they sometimes are. I can certainly remember wanting to go over to so and so’s house who had the trampoline.. so it’s hard.

I also agree with the comment about it being pervasive. Maybe some parents are intimidated by explaining to a 4 yr old why they disapprove of a provacative doll – maybe they don’t want it to turn into an awkward conversation.

There really NEEDS to be regulation. If they aren’t allowed to go after kids for things like cigarettes on tv why are they allowed target them with other inappropriate messages?

Ashley

]]> By: Lisa @ Corporate Babysitter http://thegirlrevolution.com/empowering-girls-campaign-for-a-commercial-free-childhood-summit/comment-page-1/#comment-1365 Lisa @ Corporate Babysitter Fri, 18 Apr 2008 17:33:00 +0000 http://thegirlrevolution.com/empowering-girls-campaign-for-a-commercial-free-childhood-summit/#comment-1365 Tracee, no, I'm not saying that. But in 1984 it became possible to market to children directly through television programs (think Care Bears, which was created specifically to sell licensed Care Bear toys/products).<br/><br/>Also, the FCC repealed the 1974 policy that required some educational programming (School House Rock, etc.)<br/><br/>Those two acts changed the face of children's television quite dramatically.<br/><br/>A great book on this is "Abandoned in the Wasteland" (Minow and Lamay).<br/><br/>And yes, regulation is one of the ways to fight this fight. Corporate control of the airwaves makes it harder than ever, though. Tracee, no, I’m not saying that. But in 1984 it became possible to market to children directly through television programs (think Care Bears, which was created specifically to sell licensed Care Bear toys/products).

Also, the FCC repealed the 1974 policy that required some educational programming (School House Rock, etc.)

Those two acts changed the face of children’s television quite dramatically.

A great book on this is “Abandoned in the Wasteland” (Minow and Lamay).

And yes, regulation is one of the ways to fight this fight. Corporate control of the airwaves makes it harder than ever, though.

]]> By: Tracee http://thegirlrevolution.com/empowering-girls-campaign-for-a-commercial-free-childhood-summit/comment-page-1/#comment-1364 Tracee Fri, 18 Apr 2008 17:09:00 +0000 http://thegirlrevolution.com/empowering-girls-campaign-for-a-commercial-free-childhood-summit/#comment-1364 Lisa, Are you saying it was illegal to market directly to children prior to 1984? <br/><br/>Why did that change? Marketers lobbyists? <br/><br/>Can we, as parents, change it back? Lisa, Are you saying it was illegal to market directly to children prior to 1984?

Why did that change? Marketers lobbyists?

Can we, as parents, change it back?

]]> By: Lisa @ Corporate Babysitter http://thegirlrevolution.com/empowering-girls-campaign-for-a-commercial-free-childhood-summit/comment-page-1/#comment-1363 Lisa @ Corporate Babysitter Fri, 18 Apr 2008 16:41:00 +0000 http://thegirlrevolution.com/empowering-girls-campaign-for-a-commercial-free-childhood-summit/#comment-1363 Tracee, I think you are right on with the "time delay." Again, the need for parent education. Tracee, I think you are right on with the “time delay.” Again, the need for parent education.

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