Labels Matter – TGR Body

One of the motivating factors for my new skin care line, TGR Body, is my frustration with traditional marketing and labeling on skin care products for women and girls.

I use skin care products, but many of them are not products I would want my daughter to use because of the packaging. For instance, I don’t want her using a sunscreen with an image of a voluptuous woman lying on the beach. It irks me that this is what some companies believe girls and women need to use sunscreen and lotions for. Don’t get me wrong, I sometimes enjoy lying on the beach with a good book. If I can get there. But, the majority of my sunscreen use, and my children’s, is when we’re doing something active. We pull out the sunscreen at the water park, riding bikes, hiking, playing sports, swim lessons, etc.

I wanted to use images that are bold and powerful. Images that show girls doing what girls do: swinging, biking, snowboarding, hiking. I wanted to use images that allow a girl to put herself in the image, rather than some trumped up, overhyped beauty ideal that has almost no relationship to girls’ reality. So, I chose bold and powerful silhouettes of girls doing active things for the TGR Body labels.

I’ve researched the issue of body image and self esteem extensively here on The Girl Revolution. What I’ve learned and observed is so simple it may seem simplistic, but I believe it to be true. Good self esteem and body image starts with good emotional habits. If you look in the mirror and say “I’m fat and ugly,” you will feel fat and ugly no matter how many compliments you get that say otherwise. Oddly, your body will also start to obey you by becoming fatter and less attractive, if for no other reason than you are not radiating joy when you feel bad about yourself. If you look in the mirror and say, “I look amazing and have great hair,” you will feel amazing and your hair will obey you.

Due to this insight, each label reminds girls to look in the mirror and give themselves a compliment. A hair product, for instance, encourages girls to say, “I love having great hair!” A sunscreen product will say, “I am naturally radiant!” It’s simple and it works.

So, do you want to see one or two? I’m almost ready to launch. Just getting the labels printed and we’re ready to go!

Related posts:

1. TGR Body & UV Accumulation
2. TGR Launch Contest #16 – Klean Bath & Body Gift Certificate
3. Controversial Post About Body Hair
4. Body Competence vs. Body Talk
5. Seventeen Body Peace Treaty