Sexier 90210, BusRadio Ads


The CW – same network that shows Gossip Girl – is remaking 90210, from Beverly Hills 90210, the 1990s teen drama.


Only hotter, sexier, trashier. More today. More grown-up. More hot. In the 1990s, the girls got to wear jeans and sneakers. Now, very short skirts and very high heels.


I haven’t seen it. I don’t know if it’s trash-factor competes with Gossip Girl – which really, how can you out-trash Gossip Girl? I’m blushing from the idea of it.


I got an email from Campaign for a Commercial-Free Childhood asking me to send a letter so they would stop selling advertising to 90210 on Bus Radio. Bus Radio is the radio on school buses where they market to 1st graders as a captive audience on the way home from school. It’s the same concept as Channel One. Marketing 90210 to Primary Schoolers.

Am I the only one who is wondering why I should have to send a letter to notify Bus Radio that this is inappropriate?

What’s changed? Why is this allowed on Bus Radio in the first place? Where has good judgement gone?

Marketing and money. Evidently, we’ve given “The Market” carte blanc to advertise whatever they want, whenever they want, to whatever audience they want.

Great choice America.

This is deregulation in action.

I’m not a prude. If Gossip Girl was marketed to adult women on HBO, like Sex in the City, I might be a fan. But, Gossip Girl and 90210 is being directly marketed to children.

“Please take a moment to urge BusRadio to immediately remove all 90210 promotions from the website, including a trailer that teases several sex scenes and a banner ad, featuring the stars of the show in sexualized poses.

Your letter will be sent to BusRadio’s Co-Founders, Steve Shulman and Michael Yanoff.”

As parents, consumers and voters – it’s wrong to allow this kind of marketing to children. Click this link to tell them so.

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#1 Caroline on 09.04.08 at 3:30 pm

That is outrageous. This is not a children’s show by ANY stretch of the imagination. I even heard an interview with Jenny Garth and she said she wouldn’t let her kids watch it. Off to stumble your post. Shaking my head here…

#2 Violet on 09.04.08 at 3:33 pm

What got to me about these photos is how much "bigger" the girls are in the 90s version. They look like normal sized teens. Their faces are filled out.

The girls in the new 90210 look emaciated with stick thin legs and sharp angular faces.

Is it just me or would the old Kelly & Brenda be too fat for the new show?

#3 Tracee on 09.04.08 at 3:56 pm

Yes violet. I agree. It’s very different. The girls are much thinner, much more fashion magazine than high school.

But, the newer thinner Brenda and Kelly are in this version of 90210. Wearing fewer clothes, carrying fewer pounds.

The woman in the yellow dress, up front? I think she is the mother. Certainly she’s an adult character.

#4 mrs. blogoway on 09.04.08 at 3:59 pm

I didn’t even know about “bus radio”. Of course we’ve never used the bus system (the drivers drive too erratic and I’ve seen too many Dateline’s about what goes on while riding the school bus). And now people have to worry about their kids being brainwashed with these ads?

#5 Tracee on 09.04.08 at 4:03 pm

I didn’t know about busradio either.

Ainsley said her bus doesn’t have a radio on. Maybe only new buses have radios?

I think it’s basically the same marketing strategy as Channel One.

Full access to kids during school hours all over the country. Captive audience.

#6 Am I doing okay? on 09.04.08 at 5:03 pm

Hey Tracee -

Just recco’d you and your blog to a reporter covering the “toddler bra” phenomena. Didn’t you post about this too? Either way, I know you have something to say about it.
I think it is atrocious that there is a marketed bus radio station. UGH! What happened to singing on the bus?? Even if it was 99 bottles.

#7 Tracee on 09.04.08 at 5:43 pm

thanks for the shout out and WTF!?! Toddler Bras?!? I had to argue for one when I was 12!

#8 lizriz on 09.04.08 at 11:54 pm

Why did we get to wear clothes in the 90s and not now? It’s striking looking at the pics of the two 90210s. Back in the 90s, the girls were all normal weight and dressed comfortably and still considered attractive. Sigh.

#9 Yaya on 09.05.08 at 10:52 am

My husband is a high school teacher in a wealthy school district and this is honestly how teenage girls dress these days. He said it’s awkward having these girls walk around in such short skirts and stuff.

#10 Tracee on 09.05.08 at 2:56 pm

If we look naive and innocent then – how will our children’s children look in 20 years – naked?

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